Guerrilla Marketing Plans
Elevator Illustration
Two life size sticker designs of our characters posted on/in elevators. One design depicts a coffin sticker on an elevator door, inside the elevator is our deceased lady character welcoming you to heaven as well as a QR code.
Another design shows our funeral director character inside the elevator holding a measuring tape, trying to measure your height. Once you step out of the elevator there will be a coffin on the inner wall as if you’re walking into your coffin. A QR code will be inside as well.
Zebra Cross Message
A message written on a zebra cross. Since road accidents are one of the major causes of death, it acts as a reminder to people that anything could happen. On the side of the road, we’d post QR codes that people could scan to find out more as well.
Inflatable Floatie
An inflatable floatie of our character the Policy Maker that would float in the river in Clarke Quay. Our policy maker character is laying relaxed on a floaty(coffin). He is relaxed because he has no worries and is living his life to the fullest. On his side would be a message that is only visible if it floats close enough. And a QR code will be available on the bridges around the river, so people can scan to find out more.
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