An instagram account impersonating Death the MC as a normal and approachable figure and show behind-the-scene interactions that fill the gaps between main plots. The plan includes seven different interactive posts and one instagram live to progressively encourage people to think of pre-planning their funerals.

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Overview: 

The plan is to post twice a week, every Friday and Wednesday from 11am – 2pm.

 

We also have an animation that acts as an instagram live to answer questions, that will be posted separately. The instagram live animation will be posted around 9pm – 10pm on a Thursday 

 

1st week – Teasers introducing the concept of our project 

 

2nd week – Behind the scenes and teasers for our first animation 

 

3rd week – Teaser to 2nd animation. Content of posts start getting a bit more serious and sentimental, hinting the issue. 

 

4th week – Teaser to 3rd animation. Getting down to business. Encouraging users to start planning as well as share resources to where they can find more information.